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OverviewDaytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup. Full Product DetailsAuthor: Marilyn J. MatelskiPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.331kg ISBN: 9781032621883ISBN 10: 1032621885 Pages: 90 Publication Date: 22 December 2023 Audience: Adult education , College/higher education , Adult education , Further / Higher Education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationMarilyn J. Matelski Tab Content 6Author Website:Countries AvailableAll regions |
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