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OverviewFull Product DetailsAuthor: Paul WestermanPublisher: Elsevier Science & Technology Imprint: Morgan Kaufmann Publishers In Dimensions: Width: 18.70cm , Height: 1.60cm , Length: 23.50cm Weight: 0.630kg ISBN: 9781558606845ISBN 10: 155860684 Pages: 297 Publication Date: 06 September 2000 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsCHAPTER 1 - WHAT IS DATA WAREHOUSING? CHAPTER 2 - PROJECT PLANNING CHAPTER 3 - BUSINESS EXPLORATION CHAPTER 4 - BUSINESS CASE STUDY AND ROI ANALYSIS CHAPTER 5 - ORGANIZATIONAL INTEGRATION CHAPTER 6 - TECHNOLOGY CHAPTER 7 - TECHNOLOGY - DATABASE MAINTENANCE CHAPTER 8 - TECHNICAL CONSTRUCTION OF THE WAL-MART DATA WAREHOUSE CHAPTER 9 - POST-IMPLEMENTATION OF THE WAL-MART DATA WAREHOUSE CHAPTER 10 - STORE OPERATIONS SAMPLE ANALYSES CHAPTER 11 - MERCHANDISING SAMPLE ANALYSES APPENDIX A - RETAIL FORMULASReviewsAuthor InformationPaul Westerman is a Global Marketing Manager for Compaq Computers, Inc. He began his retail career with Wal-Mart, where he was one of the four people responsible for designing and building the Wal-Mart data warehouse-still the world's largest. Since then, Paul has played a key role in many very large data warehouses projects around the world-in the retail industry, telephone industry, and other areas-and has spoken to audiences around the world about the benefits of applying the data warehouse technology to business. He holds a BS in Computing and Information Sciences from Oklahoma State University. Tab Content 6Author Website:Countries AvailableAll regions |