Data Warehousing: Using the Wal-Mart Model

Author:   Paul Westerman
Publisher:   Elsevier Science & Technology
ISBN:  

9781558606845


Pages:   297
Publication Date:   06 September 2000
Format:   Paperback
Availability:   In Print   Availability explained
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Data Warehousing: Using the Wal-Mart Model


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Full Product Details

Author:   Paul Westerman
Publisher:   Elsevier Science & Technology
Imprint:   Morgan Kaufmann Publishers In
Dimensions:   Width: 18.70cm , Height: 1.60cm , Length: 23.50cm
Weight:   0.630kg
ISBN:  

9781558606845


ISBN 10:   155860684
Pages:   297
Publication Date:   06 September 2000
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

CHAPTER 1 - WHAT IS DATA WAREHOUSING? CHAPTER 2 - PROJECT PLANNING CHAPTER 3 - BUSINESS EXPLORATION CHAPTER 4 - BUSINESS CASE STUDY AND ROI ANALYSIS CHAPTER 5 - ORGANIZATIONAL INTEGRATION CHAPTER 6 - TECHNOLOGY CHAPTER 7 - TECHNOLOGY - DATABASE MAINTENANCE CHAPTER 8 - TECHNICAL CONSTRUCTION OF THE WAL-MART DATA WAREHOUSE CHAPTER 9 - POST-IMPLEMENTATION OF THE WAL-MART DATA WAREHOUSE CHAPTER 10 - STORE OPERATIONS SAMPLE ANALYSES CHAPTER 11 - MERCHANDISING SAMPLE ANALYSES APPENDIX A - RETAIL FORMULAS

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Author Information

Paul Westerman is a Global Marketing Manager for Compaq Computers, Inc. He began his retail career with Wal-Mart, where he was one of the four people responsible for designing and building the Wal-Mart data warehouse-still the world's largest. Since then, Paul has played a key role in many very large data warehouses projects around the world-in the retail industry, telephone industry, and other areas-and has spoken to audiences around the world about the benefits of applying the data warehouse technology to business. He holds a BS in Computing and Information Sciences from Oklahoma State University.

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