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OverviewFull Product DetailsAuthor: Sean KellyPublisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Dimensions: Width: 18.60cm , Height: 2.00cm , Length: 23.40cm Weight: 0.624kg ISBN: 9780471966401ISBN 10: 0471966401 Pages: 334 Publication Date: 07 July 1997 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationSeán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions. Tab Content 6Author Website:Countries AvailableAll regions |