Overview

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions. But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the data scientist, to extract this gold from your data? Nope. Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet.

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John W. Foreman is Vice President of Product Management for MailChimp.com. As an analytics consultant, John has created data science solutions for The Coca-Cola Company, Royal Caribbean International, Intercontinental Hotels Group, Dell, the Department of Defense, the IRS, and the FBI. Matthew Josdal is a voice-over and theater artist who has narrated titles in a wide range of genres, including historical nonfiction and contemporary fantasy. Originally from a small town in southwest Saskatchewan, he obtained his BFA in drama from the University of Saskatchewan in Saskatoon, where he currently resides.

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