Overview

With today s consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire. Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertaining to human social behavior. It explains how the integration of data mining and machine learning can enable the modeling of conversation context, proximity sensing, and geospatial location throughout large communities of mobile users.

• Examines the construction and leveraging of mobile sites
• Describes how to use mobile apps to gather key data about consumers behavior and preferences
• Discusses mobile mobs, which can be differentiated as distinct marketplaces including Apple(r), Google(r), Facebook(r), Amazon(r), and Twitter(r)
• Provides detailed coverage of mobile analytics via clustering, text, and classification AI software and techniques

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9781322631011

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