Overview

Big data analytics examines large amounts of data to uncover hidden patterns, correlations and other insights. With today's technology, it's possible to analyze your data and get answers from it almost immediately - an effort that's slower and less efficient with more traditional business intelligence solutions.The concept of big data has been around for years; most organizations now understand that if they capture all the data that streams into their businesses, they can apply analytics and get significant value from it. But even in the 1950s, decades before anyone uttered the term big data, businesses were using basic analytics (essentially numbers in a spreadsheet that were manually examined) to uncover insights and trends.Data Mining can be defined as a process of discovering new and significant relationships, patterns and trends when examining large amounts of data. The techniques of Data Mining pursue the automatic discovery of the knowledge contained in the information stored in an orderly manner in large databases. These techniques aim to discover patterns, profiles and trends through the analysis of data using advanced statistical techniques of multivariate data analysis.The goal is to allow the researcher-analyst to find a useful solution to the problem raised through a better understanding of the existing data.Data Mining uses two types of techniques: predictive techniques, which trains a model on known input and output data so that it can predict future outputs, and descriptive techniques, which finds hidden patterns or intrinsic structures in input data.

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9781099848148

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