Overview

Gain in-depth knowledge about how companies manipulate and exploit personal data. A book that does not require particular technical knowledge – just mere curiosity to explore the subject. From tech experts to the general public, Data for All is the ground-breaking guide to help with the ways third parties use personal data. Written by bestselling author John K Thompson, this edition will aid your understanding of areas, such as The types of data you generate with every action, every day Where your data is stored, who controls it, and how much money they make from it How you can manage access and monetisation of your own data Restricting data access to only companies and organisations you want to support The history of how we think about data, and why that is changing The new data ecosystem is being built right now for your benefit About the technology For years, companies have had free rein to use every click, purchase, and “like” you make, to earn money. Now, across the globe, new laws have been written, passed, and are coming into force, giving individuals the right to access, delete, and monetise their own data. This book provides a vision of how you can use these laws, regulations, and services to directly benefit from your data in new and lucrative ways.

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9781633438774

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John K. Thompson is an international technology executive with over 35 years of experience in the fields of data, advanced analytics, and artificial intelligence (AI). He was an executive partner at Gartner, and he was responsible for the advanced analytics business unit of the Dell Software Group. John is the author of Analytics Teams: Harnessing analytics and artificial intelligence for business improvement and co-author of Analytics: How to win with Intelligence. He holds a bachelor of science degree in computer science from Ferris State University and an MBA in marketing from DePaul University.

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