Overview

"Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the ""Data Doc,"" shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that."

Full Product Details

Author:   Thomas C. Redman, Ph.D.
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Dimensions:   Width: 16.50cm , Height: 2.30cm , Length: 24.10cm
Weight:   0.552kg
ISBN:  

9781422119129

ISBN 10:   1422119122
Pages:   272
Publication Date:   19 August 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Author Information

Thomas C. Redman is President of Navesink Consulting Group and was the first to extend quality principles to data and information. He is the author of Data Quality: The Field Guide, Data Quality for the Information Age, and Data Quality: Management and Technology.

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