Data-Driven Marketing in Grocery Industry
Author:   Milad Shemshaki
Publisher:   LAP Lambert Academic Publishing
ISBN:  

9786207810864


Pages:   52
Publication Date:   24 July 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Data-Driven Marketing in Grocery Industry


Overview

This study presents a comprehensive model of data-driven marketing tailored to the grocery sector, identifying 13 key components through a systematic literature review. Emphasising customer segmentation, personalisation, and predictive analytics, the model demonstrates how data can enhance sales and loyalty. The findings offer a strategic framework for retailers seeking to leverage data effectively in a competitive market.

Full Product Details

Author:   Milad Shemshaki
Publisher:   LAP Lambert Academic Publishing
Imprint:   LAP Lambert Academic Publishing
Dimensions:   Width: 15.20cm , Height: 0.30cm , Length: 22.90cm
Weight:   0.082kg
ISBN:  

9786207810864


ISBN 10:   6207810864
Pages:   52
Publication Date:   24 July 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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