Overview

Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device. Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations. Using code as a creative environment allows designers to step outside the boundaries of commercial software tools, and create a set of unique, digitally informed pieces of work. The use of code offers a new way of thinking about and creating design for the digital environment. Each chapter outlines key concepts and techniques, before exploring a range of innovative projects through case studies and interviews with the artists and designers who created them. These provide an inspirational, real-world context for every technique. Finally each chapter concludes with a Code section, guiding you through the process of experimenting with each technique yourself (with sample projects and code examples using the popular Processing language supplied online to get you started).

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9781472578303

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Reviews

It is rare to find a book that adeptly addresses the creative, conceptual, and technical aspects of programming. For those who work and teach in the space between the technical and the creative, this book will be a valued resource. -- Joel Swanson, Director Technology, Arts & Media Program University of Colorado, Boulder, USA

Author Information

Andrew Richardson is a Senior Lecturer in the Northumbria School of Design at Northumbria University, UK. He has exhibited and presented digital interactive artwork in exhibitions and festivals both nationally and internationally.

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