Overview

The organizations that harness the power of data to transform their businesses will be the market leaders. You can be sure that your competitors will be looking for insights in their data to drive them ahead and that the disruptors in your sector will be data driven. Data, if used correctly, has the power to transform your business and make you the market leader. Data Driven Business Transformation is the practical guide to harnessing your data to compete and thrive in today's dynamic marketplace. This essential resource provides the insight, knowledge and focus you require to transform your business--unlocking the power of data and revealing its hidden value. Delivering step-by-step instructions to every stage of data transformation, this book enables you to strengthen your data literacy and make effective data-driven decisions. The digital revolution has proven challenging for many businesses. Once viewed as the solution, technology is oftentimes the problem--driving business online but failing to exploit the data to drive operations and value. Authors Peter Jackson and Caroline Carruthers draw from their practical experience as Chief Data Officers to present strategies and methods to unleash the transformational power of data.

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Caroline Carruthers is a ridiculous optimist whose natural curiosity never stops. She is also the first Group Director for Data Management for the Lowell Group and previously was Network Rails' first Chief Data Officer. Peter Jackson is passionate about data, and about how data can drive innovation to transform organizations. He was the first Head of Data at the Pensions Regulator and then went on to be the first Head of Data at Southern Water. Jackson is coauthor, with Caroline Carruthers, of The Chief Data Officer's Playbook. Rachael Beresford is a British classically trained actress and voice talent. With a precise, engaging, and entertaining voice, Rachael enjoys working with authors to convey their story and enhance their tale, breathe life into a character, and make the world of a narration come alive. As an audiobook narrator, she has recorded bestselling books, including titles nominated for the International Man Booker Prize and Waterstones Children's Book of the Year 2017. A member of Equity and The Voice Over Network, Rachael is a passionate believer in continuous professional development and consistently attends training courses and networking events. With two beautiful daughters and one handsome husband, Rachael lives in West Sussex, England. When she isn't reading a book out loud for work, she can be found reading one for pleasure.

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