Data Crush
Author:   Christopher Surdak
Publisher:   AMACOM/American Management Association
ISBN:  

9781306284363


Pages:   311
Publication Date:   01 January 2014
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Data Crush


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Overview

The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The companies that succeed going forward will be those that learn to leverage this torrent of information--without being drowned by it.

Full Product Details

Author:   Christopher Surdak
Publisher:   AMACOM/American Management Association
Imprint:   AMACOM/American Management Association
ISBN:  

9781306284363


ISBN 10:   1306284368
Pages:   311
Publication Date:   01 January 2014
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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