Overview
Understanding how to confidently work with data is key to getting the most out of the rapid developments in AI. Develop the essential skills needed to take advantage of everything that data and AI can offer you and your organization with this practical guide. Starting with the basics, Data and AI Skills by international bestselling author Jordan Morrow will teach you how to build your own step-by-step frameworks for working with data and AI in your organization. It covers defining, developing and deploying effective use cases along with guidance on how to apply your own judgement to data and AI projects and decisions. In the book, you'll gain the skills and knowledge needed to immediately start working with data and AI. Cutting through the hype, it explains how early-career business professionals can build a plan to succeed in the digital age. With the continuous and rapid emergence of exciting new tools and use cases, applying your own human and emotional intelligence to understanding data and AI has never been more important. Data and AI Skills will show you how to integrate those skills to ensure long-term success.
Full Product Details
Author: Jordan Morrow
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
ISBN: 9781398624153
ISBN 10: 1398624152
Pages: 240
Publication Date: 03 March 2026
Audience:
General/trade
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College/higher education
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Professional and scholarly
,
General
,
Tertiary & Higher Education
Format: Hardback
Publisher's Status: Forthcoming
Availability: Not yet available
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.
Reviews
""Jordan Morrow, the godfather of data literacy, did it again! With Data and AI Skills he tackles one of the most burning questions of our time: what is the role of human beings in an age of AI-driven hyper-automation and -acceleration? Morrow's answer is the elegantly simple yet powerful formula: Data + AI + IQ + EQ = Engineered Intelligence, and it works perfectly. As someone who is deeply passionate about the human side of data and AI, I really appreciated how the entire second part is dedicated to human factors. With topics including emotional intelligence, language, change management, leadership and mindset, Morrow doesn't just hit all the right notes - he weaves them into a beautiful harmony of knowledge nuggets and actionable insights. This is a book everyone who works with data and AI needs to read. And let's be honest - that's probably all of us."" * Tiankai Feng, Author of Humanizing AI Strategy * ""It's not often you encounter someone with Jordan Morrow's depth of technical expertise and global reputation who is equally committed to bringing others along on the journey. He has that rare gift of translating the most abstract data and AI concepts into clear, relatable, and thought-provoking actions - and he brings the same clarity to his writing: direct, jargon-free, and grounded in real-world experience. Through his words, you feel as though he is speaking directly to you. He is generous with his knowledge, genuinely curious about the experiences of others, and deeply invested in elevating the field as a whole. You will not regret reading this book. It reflects the best of who he is, both as a data leader and as a human being."" * Simone Pozniak, Head: Data and Analytics, Webber Wentzel * ""Jordan Morrow's Data and AI Skills cuts through the hype and delivers concrete guidance for professionals who need to understand and leverage AI responsibly. It's a practical reference for building both the skills and the judgment to make AI work in real-world contexts."" * Cecilia Dones, Founder and Chief Data Officer, 3 Standard Deviations * ""Jordan Morrow is truly the Godfather of Data Literacy. The world needs to better understand the importance of data and its accuracy. Leaders need to understand that in order to get accurate data they need to empower their people to understand why they are creating data all day, every day. Morrow understands this and writes passionately about the subject in ways that non-technical folks can understand. With data in the modern world comes the inevitability of AI. AI isn't going to cure the world's ills overnight but it isn't going away either, so we need to learn how to best utilize the power of AI for good. If you want to talk about data and AI, talk to Jordan Morrow."" * Steve Taylor, Strategic Data Lead - Data, Digital & Technology, National Fire Chiefs Council, UK * ""While most data and AI books focus on tools, models, and technical capability, this book boldly puts people at the centre. It's about rewiring how we think, how we learn, and how we work. Jordan Morrow keeps you engaged and curious throughout, showing how personalization and human-centric design help individuals and organizations meet people where they are, build genuine confidence, make better decisions, strengthen collaboration, and solve real-world problems - without the burnout."" * Rosanne Werner, CEO, XcelerateIQ *
Author Information
Jordan Morrow is known as the ""Godfather of Data Literacy"", having built one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data and the Senior Vice President of Data and AI Transformation for AgileOne. He is the author of four other books: Be Data Literate, Be Data Driven, Be Data Analytical and Business 101 for the Data Professional all published by Kogan Page. He is based near Salt Lake City, UT.
