Data Analytics for Business: Lessons for Sales, Marketing, and Strategy
Author:   Ira J. Haimowitz
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367281502


Pages:   162
Publication Date:   20 December 2022
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Data Analytics for Business: Lessons for Sales, Marketing, and Strategy


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Full Product Details

Author:   Ira J. Haimowitz
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.280kg
ISBN:  

9780367281502


ISBN 10:   0367281503
Pages:   162
Publication Date:   20 December 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

"Organizational Design Principles 1. Linking Business Challenges to Big Data Solutions 2. Selling the Big Data Analytics Initiative 3. Organizational Structures for Advanced Analytics 4. Lessons Learned Managing Big Data Departments Analytics Business Applications 5. Segmentation: Categorizing Your Customers 6. Targeting: Getting it ""Right"" 7. Campaign Measurement with Learning Objectives 8. Strategic Text Mining 9. Predictive Modeling for Business Implementation and Delivery 10. Privacy Considerations for Big Data Analytics 11. Delivering Results with Actionable Insights 12. Scalability and Long Term Success"

Reviews

This book should be considered required reading for analysts, managers and executives seeking to drive business performance and gain competitive advantage through data-driven strategy and decision making. Dr. Haimowitz has distilled his considerable experience into a practical how-to guide that is sure to become a fundamental reference text for the modern analytics practitioner or manager, regardless of industry. Zaheer Benjamin, Group Leader in Business Intelligence & Analytics across Life Sciences, Broadcasting, and Major League Sports


This book should be considered required reading for analysts, managers and executives seeking to drive business performance and gain competitive advantage through data-driven strategy and decision making. Dr. Haimowitz has distilled his considerable experience into a practical how-to guide that is sure to become a fundamental reference text for the modern analytics practitioner or manager, regardless of industry. Zaheer Benjamin, Group Leader in Business Intelligence & Analytics across Life Sciences, Broadcasting, and Major League Sports This Data Analytics for Business written by Dr. Ira Haimowitz is an experience laden, practical book with real world examples for data analyst, marketing and business executives. The book is well written and provides a good background in design of the big data organization, data analytical applications, and implementation and delivery of the projects in easy-to- read format. The book is a must read for anyone who is interested in data analytics related to sales, marketing and strategy. Thani Jambulingam Ph.D, Professor, Department of Pharmaceutical and Healthcare Marketing, Haub School of Business, Saint Joseph's University, Philadelphia


Author Information

Ira J. Haimowitz, Ph.D. is a product management consultant currently specializing in developing and delivering strategy and analytics solutions for the life sciences sector, with over 20 years' experience across industries.

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