Overview
Data Analysis for Business Students: A Mind-Mapping Approach is an innovative educational resource that guides business students in mastering the essential concepts and methodologies of data analysis. This textbook's unique instructional design incorporates mind maps, a proven cognitive tool to streamline the learning experience, making complex data analysis concepts more digestible. Organised into five parts, the textbook covers an introduction to data analysis, data preparation and exploratory analysis, basic data analytics techniques, advanced data analytics techniques, and data analysis in a digital world. By integrating mind maps with practical applications and case studies, the textbook equips students with the analytical skills required to succeed in the data-rich business world. This unique pedagogical approach offers three key advantages: Simplifying complex information: Mind maps systematically organise information, making it easier for students to understand complex data analysis concepts. Improving memory retention: By linking pieces of information together, mind maps activate long-term memory and support better memory retention. Increasing student engagement: Mind maps can help students prepare for class activities, enabling a deeper understanding of the subject and allowing instructors to focus more on problem-solving skills and critical thinking. With extensive online resources, including PowerPoint slides, an instructor's manual, a quiz bank, tutorial questions, instructional videos on creating mind maps, and Python code for performing data analysis that students can access, use, and experiment with, Data Analysis for Business Students: A Mind-Mapping Approach offers a structured and accessible approach for advanced undergraduate and postgraduate business students.
Full Product Details
Author: Michael Xin Guo
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 0.453kg
ISBN: 9781032796987
ISBN 10: 1032796987
Pages: 296
Publication Date: 31 July 2025
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Forthcoming
Availability: Not yet available
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.
Reviews
“Essential reading for business students and professionals looking to develop their quantitative skills in an increasingly data-driven digital world. Many studying data analysis for the first time struggle with the concepts and language of the subject. This text addresses this problem head-on with the pedagogic approach of mind-mapping, allowing the development of linkages between concepts, to foster the next-generation of data-literate business leaders”. Professor Angus Duff, Retired Professor of Accounting at University of the West of Scotland “An innovative guide for business students, Data Analysis for Business Students: A Mind Mapping Approach simplifies complex concepts through visual learning. This book brilliantly bridges theory and practice, making data analysis engaging and accessible. A must-read for anyone looking to master data-driven decision-making with clarity and confidence”. Professor Jonathan Liu, Professor of Global Business Management at University of Wales Trinity Saint David ""Dr Guo is rapidly establishing himself as a world leader in digital accounting education, and this groundbreaking book is proof of that. Data Analysis for Business Students: A Mind Mapping Approach is nothing short of revolutionary. With over 100 mind maps and 50 Python code examples, it makes complex data analysis concepts accessible, engaging, and deeply practical. This is an essential resource that will shape the future of teaching and learning in business and accounting”. Dr Carolynn Gray, Head of Division, Accounting, Finance and Law Division at University of the West of Scotland ""Data Analysis for Business Students provides students with a grounding in data analysis. By using mind maps and building skills and confidence gradually using practical exercises, the textbook helps to make the subject engaging and accessible to students"". Professor Susan Smith, Professor of Accounting at UCL School of Management
Author Information
Michael Xin Guo is a Senior Lecturer at the University of the West of Scotland and a Senior Fellow of the Higher Education Academy.
