Overview

This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The volume presents compelling evidence of danmu's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu-enhanced viewing experiences. This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies. Chapter 6 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivs (CC BY-NC-ND) license.

Full Product Details

Author:   Sijing Lu ,  Siwen Lu ,  Lisi Liang
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.340kg
ISBN:  

9781032757339

ISBN 10:   1032757337
Pages:   136
Publication Date:   24 January 2025
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents List of Contributors Introduction Sijing Lu, Lisi Liang and Siwen Lu Chapter 1. Audiovisual Translation and Audience Participation in the Digital Age Serenella Massidda Chapter 2. Happy Together in Cyberspace: Danmu’s Affective Impact on Documentary Viewing Experience Shiqing Liang and Jorge Díaz-Cintas Chapter 3. From Gibberish to Jamboree: A Multimodal Analysis of Pseudotranslation in Danmu Subtitling Zhuojia Chen and Dezheng (William) Feng Chapter 4. Experimenting Cultural Citizenship through Danmu Comments on Detroit: Become Human on Bilibili Wenhao Bi Chapter 5. Participation and Reification of Virtual Community of Practice in Danmu subtitling: A Netnographic Case Study Yan Qin Chapter 6. Can Danmu Enhance the Watching Experience for Chinese Viewers? An Audience Reception Study on Danmu Preference and Processing Bohan Yin, Huihuang Jia and Sijing Lu Index

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Author Information

Sijing Lu is Assistant Professor of Translation and Transcultural Studies at the University of Warwick. Siwen Lu is Lecturer of Translation Studies at the University of Sheffield. Lisi Liang is Lecturer and Yunshan Young Scholar of Translation Studies at Guangdong University of Foreign Studies.

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