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Author:   Sijing Lu ,  Siwen Lu ,  Lisi Liang
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
ISBN:  

9781032757346

ISBN 10:   1032757345
Pages:   136
Publication Date:   21 May 2026
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
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Table of Contents

Contents List of Contributors Introduction Sijing Lu, Lisi Liang and Siwen Lu Chapter 1. Audiovisual Translation and Audience Participation in the Digital Age Serenella Massidda Chapter 2. Happy Together in Cyberspace: Danmu’s Affective Impact on Documentary Viewing Experience Shiqing Liang and Jorge Díaz-Cintas Chapter 3. From Gibberish to Jamboree: A Multimodal Analysis of Pseudotranslation in Danmu Subtitling Zhuojia Chen and Dezheng (William) Feng Chapter 4. Experimenting Cultural Citizenship through Danmu Comments on Detroit: Become Human on Bilibili Wenhao Bi Chapter 5. Participation and Reification of Virtual Community of Practice in Danmu subtitling: A Netnographic Case Study Yan Qin Chapter 6. Can Danmu Enhance the Watching Experience for Chinese Viewers? An Audience Reception Study on Danmu Preference and Processing Bohan Yin, Huihuang Jia and Sijing Lu Index

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Author Information

Sijing Lu is Assistant Professor of Translation and Transcultural Studies at the University of Warwick. Siwen Lu is Lecturer of Translation Studies at the University of Sheffield. Lisi Liang is Lecturer and Yunshan Young Scholar of Translation Studies at Guangdong University of Foreign Studies.

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