Overview

WHAT IF CYBERSECURITY DIDN'T JUST PROTECT YOUR BUSINESS-BUT MADE IT MORE PROFITABLE? If you're like most leaders, you think about cybersecurity the same way you think about fire extinguishers. You have systems to protect against fire, but you do little to protect against the invisible, global, and devastating army of cybercriminals. These digital thieves steal your data, your cash, your future. And they're already looking for the weak spot to break into in your systems-right now. Cyber Model Dividends flips the script. Veteran tech strategist Robert Maxwell doesn't just show you simple strategies to protect your business. He shows you how to profit from cybersecurity-how to turn your digital defense into a growth engine. In this book, you'll discover how the right cyber investments will: Keep you in business when others get wiped out Unlock new contracts and partnerships with dream clients Automate key systems confidently-and scale faster Build customer trust and brand equity Turn compliance from a burden into a competitive edge Cybersecurity isn't an expense. It's the smartest investment you haven't made yet. And like all smart investments, it pays dividends.

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9781997596202

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