Overview

The only cut flower book you'll ever need!' First published in 2011 this bestseller is now a staple book in floristry workrooms and classrooms across the UK and worldwide and is recommended by many leading floristry tutors. Revised and expanded, the second edition is packed with the same straight forward information on how to care for and condition over 150 fresh cut flowers both at the florists shop and in the home. Florists, floristry students, flowers arrangers, brides - indeed anyone who enjoys having flowers in the home will find this book invaluable. Filled with easy to follow care instructions, flower availability, colour range and vase life, there are also tips on simple arranging plus the flowers suitability for wedding work. Every flower has been individually photographed in full colour, making identification easy. Arranged in alphabetical order of botanical names there is also an index of common names to help you find your favourite flower - plus a mini floral miscellany of wedding anniversaries, national flowers and rose meanings.Printed in paperback in a convenient A5 size and spiral bound with a wipe clean cover, this book has been specifically designed to fit into a college bag or workbox. An indispensable flower guide you'll not want to be without.

Full Product Details

9780956871329

Table of Contents

Reviews

9780956871329 Reviews 'Cut Flowers A practical guide to their selection and care' 'This book has been a labour of love for Su Whale. Several years ago she approached me and told me of her idea of writing a book that would facilitate flower identification. As the years progressed, the original concept developed into something much more and the reality is that Su has created a handbook that should be an essential piece of equipment for every floral art/floristry/gardening student in the world not to mention florists, flower arrangers, brides and hobbyists too. This little book covers more than 140 flower varieties in normal use for arranging and tells you about availability, vase life, tips on arranging in the home and suitability for weddings etc. We have watched in admiration as Su tackled this very necessary subject matter and have been privileged to watch the project's development. The photography by Mark Follon is quite superb! Alison Bradley Fusion Flowers Magazine www.fusionflowers.com Based on her experience in the world of flowers, Su Whale decided to publish a book with detailed information on over 140 varieties of cut flowers. The correct name of the flower, the availability, the vase life, which colours. In addition, it offers specific information for florists, floristry students attending training, and also for home care. Everyone who loves cut flowers will find some valuable information in this convenient book. Fleur Creatif Magazine 'Cut Flowers' by Su Whale really is the reference book for florists, students and everyone who loves flowers. With succinct fact files on well-known blooms, it's the perfect way to familiarise yourself with the wonderful world of all things floral!' Rona Wheeldon - Founder of Flowerona, Writer & Trainer

Su has created a handbook that should be an essential piece of equipment for every floral art/floristry/gardening student in the world not to mention florists, flower arrangers, brides and hobbyists too. This little book covers more than 150 flower varieties in normal use for arranging and tells you about availability, vase life, tips on arranging in the home and suitability for weddings etc. We have watched in admiration as Su tackled this very necessary subject matter and have been privileged to watch the project's development. The photography by Mark Follon is quite superb!' Alison Bradley Fusion Flowers Magazine www.fusionflowers.com Based on her experience in the world of flowers, Su Whale decided to publish a book with detailed information on over 150 varieties of cut flowers including the correct name of the flower, the availability, the vase life, and colour range. In addition, it offers specific information for florists, floristry students attending training, and also for home care. Everyone who loves cut flowers will find some valuable information in this convenient book'. Fleur Creatif Magazine 'Cut Flowers' by Su Whale really is the reference book for florists, students and everyone who loves flowers. With succinct fact files on well-known blooms, it's the perfect way to familiarise yourself with the wonderful world of all things floral!' Rona Wheeldon - Founder of Flowerona, Writer & Trainer

Author Information

Su Whale has been working in the flower industry for over 20 years. Based in a busy retail florist shop in Birmingham, UK, she also writes regularly for the floristry press and has contributed articles to a wide range of general interest magazines. A regular visitor to flower and horticultural shows in both the UK and abroad, she has appeared on BBC One's live coverage of the Chelsea Flower Show. Su is also a floristry consultant for Interflora and is on the expert panel of 'Grow Your Own' magazine answering questions on growing and caring for cut flowers. Su is a Fellow of the British Florist Association and a holder of the National Diploma in Floristry.

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