Overview

The book Customer Service in Business: Keeping Your Customers Close and Loyal takes the readers through the significance of the customers in businesses and hence the importance that customer service plays in running successful businesses. It chalks out several ways in which the businesses try to keep their customers loyal to their products or services and the methods they employ to ensure this. The businesses rely heavily on retaining their old customers, which is why the customer preferences and likings must be of utmost priority for them. The book also outlines various challenges that arise inn customer service and how one can deal with them.

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9781774076637

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Jonah C. Pardillo received her degree in Masters in Business Administration as well as her bachelor from University of the East Manila, Philippines. She also completed her PhD. in Business Management. She became an entrepreneur starting 2004 and she owns Sequoia Trading which is based in Philippines which specializes in importing variety of goods. She is also a professor for business subjects at Far Eastern University, Manila; and she was also teaching at Technological Institute of the Philippines, Manila Business College, and Global Reciprocal College. She also became a content developer and develops the following course materials such as Management Accounting, Mathematics of Investment, Fundamentals of Accounting, Macroeconomics Theory and Practice. Jonah C. Pardillo also authored the books such as Knowledge-based Marketing in 21st Century, Innovation in Marketing, Marketing Automation, Service Operations Management, Business Informatics, and Business Communication.

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