Overview

Customer Royalty a comprehensive outside-in business experience on Panera Bread Company's proactive customer service culture. Though this book provides an outside vantage point, aimed at learning how to create customer excellence, the book will have the feel of an insider communicating about the company's success. Despite excessive enthusiasm, Stephen Thompson does offer insight into how a company can succeed by remaining focused on core values and commonsense approach towards customer experience. While there are no revolutionary conclusions, the author convinces that with a balanced combination of product innovation, customer oriented technology, employee focused leadership and corporate citizenship duties, a proactive customer centric environment can be formed. This book is not all about business success it's more on star sustainability. Keywords: Customer Service, Employee retention, Business Case, Loyalty marketing, Consumer behavior, Panera Bread

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9781460934050

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Stephen Manoj Thompson, Ph.D., is the author of the books Land of Opportunity Forever and Coma Story. Thompson's writing style is characterized by his plain language and timely social awareness. Thompson, who somehow blundered into writing, is an IT techie by profession and dwells in the Show-Me State. He was many other things before he became an author (which was never part of the plan). He has travelled the globe extensively and his in-depth understanding about different cultures and business is indeed modish. With multi-societal experience and being a commonsense writer, his impact has been far reaching. Apart from Customer Service topic, Thompson is also a committed advocate who speaks regularly about high-school dropout issues.

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