Customer Relationship Marketing: Theoretical And Managerial Perspectives
Author:   Naresh K Malhotra (Georgia Inst Of Technology, Usa) ,  James Agarwal (Univ Of Calgary, Canada)
Publisher:   World Scientific Publishing Co Inc (USA)
ISBN:  

9781944659745


Pages:   372
Publication Date:   25 February 2021
Format:   Paperback
Availability:   In Print   Availability explained
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Customer Relationship Marketing: Theoretical And Managerial Perspectives


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Author:   Naresh K Malhotra (Georgia Inst Of Technology, Usa) ,  James Agarwal (Univ Of Calgary, Canada)
Publisher:   World Scientific Publishing Co Inc (USA)
Imprint:   World Scientific Publishing Co Inc (USA)
ISBN:  

9781944659745


ISBN 10:   1944659749
Pages:   372
Publication Date:   25 February 2021
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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