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OverviewCustomer relationship management (CRM) techniques have become more and more significant globally due to changes in expectations from customers as well as changes in the personality of markets. This book puts forward a conceptualization that attempts to not only outline CRM's domain but also to resolve the different perspectives found in educational and popular literature. The book presents assessable data - containing examples which show how the theory is applied with great success via a variety of real-life examples. This book includes inventive proven methods and will benefit anyone dealing with customers, whether directly or indirectly. Full Product DetailsAuthor: Edward PepperPublisher: Clanrye International Imprint: Clanrye International Dimensions: Width: 15.20cm , Height: 1.10cm , Length: 22.90cm Weight: 0.381kg ISBN: 9781632401311ISBN 10: 1632401312 Pages: 158 Publication Date: 28 March 2015 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |