Customer Relationship Management: A Global Perspective
Author:   Gerhard Raab ,  Riad A. Ajami ,  G. Jason Goddard
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032838021


Pages:   214
Publication Date:   24 June 2024
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Customer Relationship Management: A Global Perspective


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Full Product Details

Author:   Gerhard Raab ,  Riad A. Ajami ,  G. Jason Goddard
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.400kg
ISBN:  

9781032838021


ISBN 10:   1032838027
Pages:   214
Publication Date:   24 June 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1 Customer Relationship Management: Global and Local Dimensions; Chapter 2 Customer Orientation; Chapter 3 Product Quality; Chapter 4 Customer Satisfaction; Chapter 5 Customer Retention; Chapter 6 Customer Value; Chapter 7 Company Success: Customer Relationship Management and the Balanced Scorecard; Chapter 8 Challenges for Global Customer Relationship Management;

Reviews

’The book is well written and contains numerous charts, flow diagrams and statistical tables to illustrate key ideas. One particularly useful feature is the inclusion of six comprehensive case studies of CRM practices.’ - Economic Outlook and Business Review


Author Information

Professor Gerhard H. Raab is based at the Transatlantic Institute, University of Applied Sciences, Ludwigshafen, Germany. Professor Riad A. Ajami is based at the Raj Soin College of Business at Wright State University in Dayton, Ohio, USA and Professor Vidyaranya B. Gargeya is based at the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA. G. Jason Goddard is Vice President at Wachovia Corporation, Winston-Salem, North Carolina, USA.

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