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OverviewFROM #1 NEW YORK TIMES BESTSELLING AUTHOR, JOSEPH A. MICHELLI Lessons on leveraging world-class customer experience and innovation to grow your business. It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It's that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli - the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz and Starbucks - was so impressed by Macquarie's ability to deliver transformative customer experiences that he felt compelled to write this book. Customer Magic is a practical, easy-to-read guide that, consistent with Macquarie's commitment to delivering customer value, shares transferrable knowledge on: * identifying customer pain points and develop solutions to remove that pain * crafting a compelling unique value proposition geared to your target market that will create and sustain a customer experience culture * attract, select, grow and retain customer service talent and subject matter expertise * setting, measuring, tracking and incentivising mission-critical business goals and customer-driven growth * innovating solutions that meet your customers' stated and unstated needs * maintain a growth mindset and leave a legacy of business and customer success. Customer Magic speaks to business owners and team members at all levels, in organisations of all sizes, who want to transform customer experience to drive growth in their own business. This book will inspire, spark action and empower you to make your own brand of magic Full Product DetailsAuthor: Joseph A. MichelliPublisher: Major Street Publishing Imprint: Major Street Publishing Dimensions: Width: 15.40cm , Height: 1.70cm , Length: 23.20cm Weight: 0.270kg ISBN: 9781922611871ISBN 10: 1922611875 Pages: 208 Publication Date: 26 September 2023 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationJoseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and globally recognised customer experience consultant. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is the author of numerous bestsellers, including The Starbucks Experience, The New Gold Standard, and Prescription for Excellence, which hit #1 on The New York Times, Wall Street Journal and USA Today bestseller lists. Tab Content 6Author Website:Countries AvailableAll regions |