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Overview"Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the ""age of information"" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers." Full Product DetailsAuthor: Sean KellyPublisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Dimensions: Width: 15.00cm , Height: 2.00cm , Length: 22.90cm Weight: 0.522kg ISBN: 9780470018583ISBN 10: 0470018585 Pages: 280 Publication Date: 18 November 2005 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsKelly's elegant, jargon-free and compelling arguments make the work read like a whodunnit... (Journal of Direct, Data and Digital Marketing Practice, March 2006) ...this book is indispensable (The Marketer, April 2006) it should still prove equally inspiring [as his previous book, Data Warehousing] (Information Age, April 2006) ...succeeds in crystallising a radical change in marketing... (Journal of Direct Data & Digital Marketing Practise, June 2006) Kelly's elegant, jargon-free style and compelling arguments make the work read like a whodunnit... (Journal of Direct, Data and Digital Marketing Practice, March 2006) ... this book is indispensable (The Marketer, April 2006) it should still prove equally inspiring [as his previous book, Data Warehousing] (Information Age, April 2006) ... succeeds in crystallising a radical change in marketing.... (Journal of Direct Data & Digital Marketing Practise, June 2006) Author InformationSeán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions. Tab Content 6Author Website:Countries AvailableAll regions |
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