Overview

Your vision of creating truly world-class customer engagement for your company is not that far-fetched at all. Every interaction that your customer has with your organization, its product, or its service shapes the customer experience. And it's up to you to determine how smooth, pleasant that interaction is. How do you hire the best support team? What's the best use of social media for support and service? In this book, leaders in customer support bring their stories of brand failures, triumphs, and best practices for support on the web. If you're a CEO Or Founder: Learn about the importance of engaging your customer support team with your product development, how to measure customer happiness, and why you should be investing in your support staff as your top rung employees.

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