Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey
Author:   Nils Fränzel
Publisher:   Springer Fachmedien Wiesbaden
ISBN:  

9783658475673


Pages:   261
Publication Date:   01 May 2025
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $232.85 Quantity:  
Add to Cart

Share |

Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey


Overview

The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance of channel specific marketing instruments and channel integration along the customer journey. Nils Fränzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey. 

Full Product Details

Author:   Nils Fränzel
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Gabler
ISBN:  

9783658475673


ISBN 10:   3658475676
Pages:   261
Publication Date:   01 May 2025
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Reviews

Author Information

Nils Fränzel worked at the Chair for Marketing and Retailing at the University of Trier, where he received his doctoral degree.

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now