Overview

Make community building your ultimate business growth strategy In Customer Communities, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find: ● Strategies for creating a cross functional customer engagement team ● Techniques for building community in places that aren't the web or on social media ● Ways to bring your organization's culture and values into your community with a human-first alignment An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.

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Robin Van Lieshout is CEO and founder of inSided, a leading community software company. Nick Mehta is CEO of Gainsight, a leading customer success company, and the bestselling coauthor of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue. Stephen R. Thorne is a professional actor and a member of the Trinity Repertory Company in Providence, Rhode Island. He has played Hamlet, Henry V, and Tom Joad, among many other roles. Stephen has narrated over fifty audiobooks.

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