Customer-Centric Knowledge Management: Concepts and Applications
Author:   Minwir Al-Shammari (University of Bahrain, Bahrain) ,  Minwir Al-Shammari (University of Bahrain, Bahrain)
Publisher:   Information Science Reference
ISBN:  

9781283269025


Pages:   332
Publication Date:   01 January 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Customer-Centric Knowledge Management: Concepts and Applications


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Overview

Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies (ICTs).

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Author:   Minwir Al-Shammari (University of Bahrain, Bahrain) ,  Minwir Al-Shammari (University of Bahrain, Bahrain)
Publisher:   Information Science Reference
Imprint:   Information Science Reference
ISBN:  

9781283269025


ISBN 10:   1283269023
Pages:   332
Publication Date:   01 January 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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