Customer Behaviour: A Southern African Perspective
Author:   M. C. Cant ,  A. Brink ,  S. Brijball
Publisher:   Juta Academic
ISBN:  

9780702158322


Pages:   326
Publication Date:   02 December 2002
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $79.07 Quantity:  
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Customer Behaviour: A Southern African Perspective


Overview

Customer or consumer behaviour is an essential aspect of both marketing and industrial psychology courses - an aspect that needs to be looked at in terms of local contexts. Customer Behaviour has been specifically written to meet the needs of southern African universities, technikons and private colleges. While providing the student with a thorough theoretical grounding, the book moves swiftly into southern African marketing and business scenarios, and focuses on current and future issues, both nationally and internationally.

Full Product Details

Author:   M. C. Cant ,  A. Brink ,  S. Brijball
Publisher:   Juta Academic
Imprint:   Juta Academic
Dimensions:   Width: 16.80cm , Height: 1.70cm , Length: 24.50cm
Weight:   0.481kg
ISBN:  

9780702158322


ISBN 10:   0702158321
Pages:   326
Publication Date:   02 December 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Unknown
Availability:   Awaiting stock   Availability explained

Table of Contents

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Latest Reading Guide

NOV RG 20252

 

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