Customer Attitudes, Behavior, and the Impact of Communications Efforts
Author:   Elaine L Tatham ,  Chris Tatham ,  Jane Mobley
Publisher:   American Water Works Association
ISBN:  

9781583213094


Pages:   97
Publication Date:   01 February 2004
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Customer Attitudes, Behavior, and the Impact of Communications Efforts


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Overview

The research for this project took place over 20 months from 2000 to 2001 and involved 45 different focus groups plus surveying over more than 5000 customers. This guidebook provides insights into the factors that influence residential customers, how and types kinds of communications are relevant. It lays out some basic findings that will aid utilities in maintaining high levels of customer satisfaction. The accompanying CD provides the raw data from the survey.

Full Product Details

Author:   Elaine L Tatham ,  Chris Tatham ,  Jane Mobley
Publisher:   American Water Works Association
Imprint:   American Water Works Association
Dimensions:   Width: 21.00cm , Height: 0.80cm , Length: 27.40cm
Weight:   0.367kg
ISBN:  

9781583213094


ISBN 10:   1583213090
Pages:   97
Publication Date:   01 February 2004
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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