Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
Author:   Daniel S. Putler ,  Robert E. Krider
Publisher:   Taylor & Francis Inc
ISBN:  

9781466503960


Pages:   316
Publication Date:   07 May 2012
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R


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Full Product Details

Author:   Daniel S. Putler ,  Robert E. Krider
Publisher:   Taylor & Francis Inc
Imprint:   CRC Press Inc
Dimensions:   Width: 17.80cm , Height: 2.00cm , Length: 25.40cm
Weight:   0.590kg
ISBN:  

9781466503960


ISBN 10:   1466503963
Pages:   316
Publication Date:   07 May 2012
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

I Purpose and Process: Database Marketing and Data Mining. A Process Model for Data Mining-CRISP-DM. II Predictive Modeling Tools: Basic Tools for Understanding Data. Multiple Linear Regression. Logistic Regression. Lift Charts. Tree Models. Neural Network Models. Putting It All Together. III Grouping Methods: Ward's Method of Cluster Analysis and Principal Components. K-Centroids Partitioning Cluster Analysis. Bibliography. Index.

Reviews

This book is derived from a lecture course in data mining for MBA students. ... assumes very little in the way of mathematical or statistical background. The writing style is generally good, and the book should prove useful to its target audience. -David Scott, International Statistical Review (2013), 81, 2


Author Information

Dr. Daniel S. Putler is a Data Artisan in Residence at Alteryx, a business intelligence/analytics software company. Dr. Robert E. Krider is a professor of marketing in the Beedie School of Business at Simon Fraser University. He has also taught in Hong Kong, Shanghai, Portugal, and Germany. His research tackles questions of customer and competitor behavior in retailing and media industries.

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