Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
Author:   Daniel S. Putler ,  Robert E. Krider
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138416512


Pages:   316
Publication Date:   27 July 2017
Format:   Hardback
Availability:   In Print   Availability explained
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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R


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Author:   Daniel S. Putler ,  Robert E. Krider
Publisher:   Taylor & Francis Ltd
Imprint:   CRC Press
Weight:   0.453kg
ISBN:  

9781138416512


ISBN 10:   1138416517
Pages:   316
Publication Date:   27 July 2017
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

I Purpose and Process: Database Marketing and Data Mining. A Process Model for Data Mining-CRISP-DM. II Predictive Modeling Tools: Basic Tools for Understanding Data. Multiple Linear Regression. Logistic Regression. Lift Charts. Tree Models. Neural Network Models. Putting It All Together. III Grouping Methods: Ward's Method of Cluster Analysis and Principal Components. K-Centroids Partitioning Cluster Analysis. Bibliography. Index.

Reviews

This book is derived from a lecture course in data mining for MBA students. ... assumes very little in the way of mathematical or statistical background. The writing style is generally good, and the book should prove useful to its target audience. --David Scott, International Statistical Review (2013), 81, 2


Author Information

Dr. Daniel S. Putler is a Data Artisan in Residence at Alteryx, a business intelligence/analytics software company. Dr. Robert E. Krider is a professor of marketing in the Beedie School of Business at Simon Fraser University. He has also taught in Hong Kong, Shanghai, Portugal, and Germany. His research tackles questions of customer and competitor behavior in retailing and media industries.

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