Overview

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication.  This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

Full Product Details

Author:   Linjuan Rita Men ,  Ana Tkalac Verčič
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2021
Weight:   0.376kg
ISBN:  

9783030782153

ISBN 10:   3030782158
Pages:   263
Publication Date:   30 September 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Chapter 1: Evolving Research and Practices in Internal Communication.- Chapter 2: Leaders as Communication Agents.- Chapter 3: Internal Public Segmentation for Effective Internal Issue Management.- Chapter 4: Internal Social Media, Emerging Technologies, and Internal Communication.- Chapter 5: Employee Advocates: Unlocking Their Power through Internal Communication.- Chapter 6: Employee Voice and Internal Listening: Towards Dialogue in the Workplace.- Chapter 7: Employee Activism and Internal Communication.- Chapter 8: Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization.- Chapter 9: Enhancing Employee Well-being through Internal Communication.- Chapter 10: Internal Crisis Communication.- Chapter 11: Strategic Change Communications.- Chapter 12: Measuring and Evaluating Internal Communication.- Chapter 13: Internal Communication in a Cross-Cultural and Global Context.- Chapter 14: Closing Thoughts and Future Directions.

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Author Information

Linjuan Rita Men is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books, Excellence in Internal Communication Management and Strategic Communications for Startups and Entrepreneurs in China. Ana Tkalac Verčič is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including Public Relations Metrics: Research and Evaluation and Public Relations, the first Croatian textbook in the field.

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