Overview

Rapid technological progress, shifting global markets, and a growing focus on sustainability are driving transformative changes in today’s business and institutional landscapes. This edited volume brings together current research on key topics such as artificial intelligence, blockchain, virtual teams, and responsible financial models. Drawing on real-world examples, the contributors illustrate how innovative technologies can be harnessed to optimize business processes, implement fair pricing strategies, and protect public goods in a sustainable manner. At the same time, they examine organizational hurdles and highlight emerging social opportunities—offering essential insights and inspiration for decision-makers in both industry and academia.

Full Product Details

Author:   Ela Sibel Bayrak Meydanoglu ,  Riza Öztürk ,  Dilek Zamantılı Nayır ,  Müge Klein
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Weight:   0.277kg
ISBN:  

9783631938485

ISBN 10:   3631938489
Pages:   194
Publication Date:   23 December 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Mehmet Hakan Özdemir, Tolga Tuzcuoğlu, Erencan Yavrucu: Integrating generative Artificial Intelligence in finance: enhancing financial reporting and quantitative decision making - Ferhat Sayın, Hilmi Berkay Abbasoğlu, Serdar Salih Durmuşoğlu: The impact of FoMO-laden limited time offers on customer behavior: the moderating role of curved vs sharp angled presentation - Abdulrahman AlAbdeh, Mehtap Öner: The influence of financing decisions on financial performance and value of manufacturing companies: evidence from turkey - Eliza Starke, Angelina Egbers, Lia Bo Josephs, Aline Neumann, Judith Quiring, Manuel Stegemann, Jan Schilling: Battling the pink tax: how awareness campaigns shape fairness and brand perception - Andreas Uphaus, Tim Kampe: Artificial Intelligence in finance and accounting of small and medium-sized and family-owned companies – use cases, opportunities and risks - Dorothee Wilm , Alexander Förster: Lessons learned? The challenges of generative AI and LLM implementation projects within the corporate office world - Margareta Teodorescu, Ela Sibel Bayrak Meydanoğlu: Unraveling regenerative finance: economic insights into Blockchain’s disruptive potential - Hüseyin Hayri Nuroğlu: Investment franchising: is it a viable solution for small investors facing governance problems in emerging markets? - Moritz Martin Botts, Ömer Hurmacı: Marketing public goods to citizens: a psychological ownership perspective on urban parks

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Author Information

Ela Sibel Bayrak Meydanoğlu is a Professor at the Turkish-German University. She studied in Istanbul and completed her doctorate in Lüneburg. Her research focuses on digital transformation and innovation management. Rıza Öztürk is a Professor and Dean at Bielefeld University of Applied Sciences. He studied in Bielefeld, where he also earned his doctorate. His research interests include econometric models, mobile marketing, and ethnomarketing. Dilek Zamantili Nayir is a Professor at the Turkish-German University. She studied in Istanbul and obtained her doctorate there. Her main areas of research are international and intercultural management. Müge Klein is a Professor at the Turkish-German University. She studied in Vienna and completed her doctorate in Karlsruhe. Her research focuses on digital transformation and QR code marketing.

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