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Author:   Matteo Augello (London College of Fashion, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
Edition:   NIP
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.460kg
ISBN:  

9781350230811

ISBN 10:   1350230812
Pages:   214
Publication Date:   30 November 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

List of Figures Preface Acknowledgements Introduction a. Situating Italian fashion curation b. Defining terminology c. Structuring the book Chapter 1: Constructing Italian fashion heritage 1.1 Renaissance as Italianness 1.2 The strategic use of the past 1.3 Fashion, heritage and artification 1.4 Fashion as Renaissance legacy Chapter 2: Industry and corporate heritage in Italy 2.1 Corporate heritage: an Italian perspective 2.2 Investing in corporate heritage 2.3 Corporate cultural policies 2.3.1 Patronage 2.3.2 Sponsorship 2.3.3 Partnership 2.3.4 Investment 2.4 Industry and scholarship Chapter 3: Corporate heritage and institutions 3.1 Corporate foundations 3.2 Collecting corporate heritage 3.2.1 Corporate archives 3.2.2 Corporate collections 3.3 Corporate museums 3.4 Exhibiting corporate heritage 3.5 Researching corporate heritage 3.6 Interpreting corporate heritage Chapter 4: A history of fashion curation in Italy 4.1 The beginnings (1900s-1940s) 4.2 The study of historical textiles and fashion (1950s-1970s) 4.2.1 CIAC, the International Centre of the Arts and Costume 4.2.2 Textiles and fashion at CIAC 4.2.3 CIAC in the 1960s 4.2.4 Fashion studies in Milan in the 1970s 4.3 Moving towards contemporary fashion (1980s-1990s) 4.3.1 CISST, the Italian Centre for the Study of the History of Textiles 4.3.2 The 1981 exhibition at the Museo Poldi Pezzoli in Milan 4.3.3 The 1985 retrospective on Salvatore Ferragamo 4.3.4 The 1990 conference on ready-to-wear history 4.3.5 The relaunch of Florence as a fashion capital 4.3.6 The 1996 Biennale di Firenze 4.4 The lead of corporate institutions (2000s-2010s) 4.4.1 The Fondazione Pitti Immagine Discovery 4.4.2 Exhibitions as promotional tools 4.4.3 The increasing importance of fashion heritage 4.4.4 Online archives 4.4.5 Recent developments Chapter 5: Industry and curation: a critical commentary 5.1 Companies as sponsors 5.2 Companies as cultural producers 5.3 Curating corporate heritage 5.4 Managing corporate and civic needs Concluding remarks Notes Reference list Index

Reviews

An insightful history of Italian fashion curation, marketing and heritage, essential to understanding Italian fashion today. * Lucia Savi, Design Museum, UK * An important contribution to the opening of the anglo-saxon focus in the discipline of fashion curating. Matteo Augello highlights and shows the uniqueness of some key cases in the history of fashion exhibitions and museums in Italy. * Marco Pecorari, Parsons Paris, France * A rigorous critical analysis based upon extensive research. Matteo Augello takes the reader on a fascinating journey that explores the evolution of fashion studies and curatorship, and their relationship with industry, in Italy. * Amy de la Haye, London College of Fashion, UK * A much needed summary in English of fashion curation in Italy. I would recommend this book for fashion historians, curators, Italian studies specialists and all those interested in the complex dynamics of how fashion is consumed in our time. * Sonnet Stanfill, V&A, UK *

"""An insightful history of Italian fashion curation, marketing and heritage, essential to understanding Italian fashion today."" --Lucia Savi, Design Museum, UK ""An important contribution to the opening of the anglo-saxon focus in the discipline of fashion curating. Matteo Augello highlights and shows the uniqueness of some key cases in the history of fashion exhibitions and museums in Italy."" --Marco Pecorari, Parsons Paris, France ""A rigorous critical analysis based upon extensive research. Matteo Augello takes the reader on a fascinating journey that explores the evolution of fashion studies and curatorship, and their relationship with industry, in Italy."" --Amy de la Haye, London College of Fashion, UK ""A much needed summary in English of fashion curation in Italy. I would recommend this book for fashion historians, curators, Italian studies specialists and all those interested in the complex dynamics of how fashion is consumed in our time."" --Sonnet Stanfill, V&A, UK"

Author Information

Matteo Augello is a lecturer at Istituto Marangoni London, Regent’s University London and London College of Fashion, University of the Arts London, UK, where he teaches research methods, fashion history and theory, and heritage marketing. He regularly delivers workshops and lectures for other institutions such as the University of Glasgow, Domus Academy and Nuova Accademia di Belle Arti in Milan. From 2013 to 2017, he worked as curatorial consultant for the V&A on the exhibition ‘Opera: Passion, Power and Politics’ (2017).

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