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9781422143292

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No one views American culture--nor discovers its meaning--in quite the way Grant McCracken does. With his sparkling Culturematic as your guide, go from consuming culture to making it, one small, achievable, and ingenious step at a time. -- B. Joseph Pine II, coauthor, The Experience Economy and Infinite Possibility <br><br> Culturematic pulls back the curtain on the fascinating cultural world that drives brands, corporations, and society. Both a revealer of history and a predictor of the future, Grant McCracken provides tools for innovation and mischief that will help you place yourself and your company on the relevant edge of culture. A guidebook, a tool, and a great read. -- Stanley Hainsworth, Chief Creative Officer, Tether<br><br> Grant McCracken is a cool guy and thinker with consistently cutting-edge insights about the way people are thinking, working, and feeling. McCracken's challenge here, to be a culture-making entrepreneur--'a Culturematic'--resonated strongly with me, as I expect it will for many people and leaders who want to invent their futures by starting small. -- Peter Sims, author, Little Bets ; Cofounder and Director, Fuse Corps<br><br> We are leaving behind a marketing age that rewarded safe bets. Culturematic prepares us to listen more and hear the answers in unexpected places. -- John A. Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School<br><br> There's a misconception that innovation lives only in labs populated by white-coat wearing scientists. In his wide-ranging and entertaining book, Grant McCracken shows how that is not true. Culturematic manages to be both an engaging and practical guide to creativity and innovation. A worthwhile read. -- Scott D. Anthony, Managing Director Innosight Asia-Pacific; author of The Little Black Book Innovation <br>

McCracken's lively exploration of how media experiments, rule breaking, and parody can expose culture and move it forward proves fascinating and provocative. -- Publishers Weekly <br> Worth the read if you're trying to create meaning and value in the world. -- LeadershipNow (leadershipnow.com) <br> Working in the digital culture industry, Culturematic is certainly inspirational. If nothing else, it's an excellent compendium of cultural artifacts that have touched the zeitgeist in the last few years. -- Social Media Group (socialmediagroup.com) <br> Engagingly written and accessible to both business and lay people, the book will have broad appeal to entrepreneurs, marketers, inventors, artists, and people looking for a creativity boost in their professional or personal lives. -- Library Journal <br> his book will definitely lead you to a greater appreciation of your own inner curiosities -- Marketing Daily/MediaPost <br> No one views American culture--nor discovers its meaning--in quite the way Grant McCracken does. With his sparkling Culturematic as your guide, go from consuming culture to making it, one small, achievable, and ingenious step at a time. -- B. Joseph Pine II, coauthor, The Experience Economy and Infinite Possibility <br> Culturematic pulls back the curtain on the fascinating cultural world that drives brands, corporations, and society. Both a revealer of history and a predictor of the future, Grant McCracken provides tools for innovation and mischief that will help you place yourself and your company on the relevant edge of culture. A guidebook, a tool, and a great read. -- Stanley Hainsworth, Chief Creative Officer, Tether <br> Grant McCracken is a cool guy and thinker with consistently cutting-edge insights about the way people are thinking, working, and feeling. McCracken's challenge here, to be a culture-making entrepreneur--'a Culturematic'--resonated strongly with me, as I expect it will for many people

McCracken's lively exploration of how media experiments, rule breaking, and parody can expose culture and move it forward proves fascinating and provocative. -- Publishers Weekly <br> Engagingly written and accessible to both business and lay people, the book will have broad appeal to entrepreneurs, marketers, inventors, artists, and people looking for a creativity boost in their professional or personal lives. -- Library Journal <br> his book will definitely lead you to a greater appreciation of your own inner curiosities -- Marketing Daily/MediaPost <br> No one views American culture--nor discovers its meaning--in quite the way Grant McCracken does. With his sparkling Culturematic as your guide, go from consuming culture to making it, one small, achievable, and ingenious step at a time. -- B. Joseph Pine II, coauthor, The Experience Economy and Infinite Possibility <br> Culturematic pulls back the curtain on the fascinating cultural world that drives brands, corporations, and society. Both a revealer of history and a predictor of the future, Grant McCracken provides tools for innovation and mischief that will help you place yourself and your company on the relevant edge of culture. A guidebook, a tool, and a great read. -- Stanley Hainsworth, Chief Creative Officer, Tether <br> Grant McCracken is a cool guy and thinker with consistently cutting-edge insights about the way people are thinking, working, and feeling. McCracken's challenge here, to be a culture-making entrepreneur--'a Culturematic'--resonated strongly with me, as I expect it will for many people and leaders who want to invent their futures by starting small. -- Peter Sims, author, Little Bets ; Cofounder and Director, Fuse Corps <br> We are leaving behind a marketing age that rewarded safe bets. Culturematic prepares us to listen more and hear the answers in unexpected places. -- John A. Deighton, Harold M. Brierley Professor of Business Administration, Harvard

Author Information

Grant McCracken, an anthropologist, has studied American culture and business for twenty-five years. He is the author of several books, most recently Chief Culture Officer: How to Create a Living, Breathing Corporation.

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