Overview

A field guide to fixing the internal rot that is killing your growth. You can smell a toxic culture before you even swipe your badge. It's in the heavy silence of the elevator and the ""look to your left, look to your right"" threats of a quarterly town hall. In this searingly honest exposé, the Revenue Therapist pulls back the frosted glass curtain on why companies rarely die from market conditions-they die from corporate suicide. From the Mathematics of Make-Believe that drives fraudulent forecasting to the Shadow of the Crown that paralyzes innovation with fear, this book identifies the silent pathogens draining your bottom line. Culture isn't about beanbags, organic sodas, or Wellness Wednesdays designed to treat the stress the company itself manufactured. It is the very engine of your P&L. Through the Lazarus Protocol, you will learn how to: - Perform corporate surgery: Identify and remove the high-performing jerks and zombie projects eating your resources. - Kill the drift: Reverse the slow slide from an agile pirate ship into a bloated political navy. - Establish a new social contract: Move from the trap of weaponized ""family"" loyalty to the high-performance clarity of a pro sports team. Stop managing optics and start managing reality. It's time to stop the silence of the lambs and rebuild a culture where truth is a competitive advantage. The patient is on the table. It's time to pick up the scalpel.

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9781834386218

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Martin Savard was a sales leader at a large Canadian telco with over 28 years of experience in the telecommunications industry. Bridging the gap between high-stakes corporate sales and human psychology, he developed his first book, The Revenue Therapist, and its methodology, to help teams move from a hunter to a healer mindset. He has now expanded his series with Culture That Kills Corporate Revenue. He lives in Ontario, Canada, with his wife, Rosie, and their two children, Tristan and Daniel.

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