Overview

During his leadership of over two decades, Wable came to a rather radical conclusion that the Ulka culture, or the Ulkaway, was the fuel that propelled the agency to sustained growth. While it might seem like a paradox in the case of an ad agency, he explains it by analysing the different attributes of the Ulkaway and how it can be implemented in a workplace of any kind. Keeping in view the changing dynamics brought about by rapid business evolution and considering the growing prevalence of remote work and virtual teams, this book emphasizes the pivotal role of a robust organizational culture in steering companies through uncertainties and helping them scale new peaks. Through Ulkaway, Wable demonstrates how culture influences not only creativity but also leadership, strategy and success.

Full Product Details

9789361567940

Table of Contents

Reviews

Arvind shares the secret of Ulka’s success story with a larger audience. There were two unique aspects embedded in the DNA of Ulka culture. The first was strong mutual trust based on integrity, transparency and authenticity, which led to a strong collaborative spirit reinforced by leveraging each other’s strengths. Secondly, Ulka did not have a narrow vision, limited to offering only creatives, but had a holistic approach to offering solutions to grow the client’s business and achieve extraordinary results.’ Ravi Kant, former vice chairman, and former CEO and managing director, Tata Motors

Author Information

Arvind Wable is an alumnus of Mayo College, St. Stephens, Delhi School of Economics and IIM Ahmedabad. His career of almost four decades spanned advertising and marketing in large multinational advertising agencies and start-ups. He served as CEO at FCB Ulka and FCB Singapore.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available