Overview

Results follow behavior. Behavior follows culture. So who is leading your organization's culture? Culture is already shaping your organization-either by design or by default. An unhealthy culture can sabotage even the best strategy. A strong, healthy, winning culture can forge unstoppable teams that deliver results. In Culture Brand, leadership consultant Jay Raines gives leaders a practical framework for intentionally designing organizational culture-the behaviors and shared language that shape how work gets done every day. Using this framework, leaders and their teams translate mission and values into clear, measurable behaviors to create a culture that cascades through the organization. Blending a compelling business fable with a proven leadership development framework, Culture Brand demonstrates the impact culture makes-especially when leaders are not in the room. Through the story of a CEO facing mounting internal friction and an unexpected mentor who has built a winning culture from the ground up, readers discover how intentional culture design transforms performance, engagement, and trust. Grounded in decades of real-life experience, the tools and strategies Raines offers in Culture Brand will equip you to: Intentionally design a culture that advances the mission Translate mission and values into clear, measurable behaviors Build engagement and accountability without micromanagement Eliminate friction, silos, and misalignment that slow execution Develop leaders who reinforce culture rather than dilute it Lead high-performance, winning teams This simple, powerful model aligns culture around three essential elements: Results-how work gets done and goals are achievedTeaming-how people collaborate, communicate, and support one anotherCharacter-how individuals show up with ownership, consistency, and integrity When these three elements are clear and aligned, culture becomes a competitive advantage rather than a constant frustration. Culture Brand is a leadership and organizational culture book written for CEOs, founders, business owners, executive teams, and emerging leaders who are responsible for results-and for the people who deliver them. If you want clarity around how culture drives performance, strengthens leadership effectiveness, and improves company results, get this book and discover the language, tools, and confidence to lead culture by design.

Full Product Details

9781950714575

Table of Contents

Reviews

""Thoughtfully written with real-world examples and tools and techniques leaders can use right away to develop a culture that will continue to build dividends beyond the life of the organization's current leadership team.""-John Gronski, Major General, U.S. Army, retired ""I highly recommend this book to anyone seeking to build a sustainable culture that represents the very fabric of their organization and serves as a strong foundation for years to come."" -Ricky Dickson, CEO and president (retired), Blue Bell Creameries ""Culture Brand teaches leaders how to translate mission and values into everyday behaviors that create results, strong teams, and character-driven leadership."" -Dee Ann Turner, vice president, Chick-fil-A (retired), bestselling author, Bet on Talent

Author Information

Jay Raines is a leadership consultant and trainer with more than thirty years of experience helping organizations build cultures that drive results. As founder and CEO of LeadersQ, he partners with leaders, founders, and franchise owners to design cultures that align people, strengthen execution, and move the mission forward.Jay has worked with global companies, including Moog, Toyota, and UST Global, as well as a wide range of clients, including Chick-fil-A franchise owner-operators, biotech leaders, banking and accounting firms, real estate and home building companies, academic and nonprofit organizations. Drawing on this breadth and depth of experience, he brings clarity to the often intangible work of culture. Known for his practical, story-driven approach, he equips leaders with actionable strategies to build healthy, high-performing teams.

Tab Content 6

Countries Available