Culture and Positioning as Determinants of Strategy: Personality and the Business Organization
Author:   Tony Ellson
Publisher:   Palgrave MacMillan
ISBN:  

9781280444128


Pages:   270
Publication Date:   01 January 2004
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Culture and Positioning as Determinants of Strategy: Personality and the Business Organization


Overview

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

Full Product Details

Author:   Tony Ellson
Publisher:   Palgrave MacMillan
Imprint:   Palgrave MacMillan
ISBN:  

9781280444128


ISBN 10:   1280444126
Pages:   270
Publication Date:   01 January 2004
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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