Cultural Transformations: Nigerian Women Leading Public Relations
Author:   Ana Adi (Quadriga University of Applied Sciences, Germany) ,  Tolulope Olorundero
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032542997


Pages:   106
Publication Date:   22 May 2025
Format:   Hardback
Availability:   In Print   Availability explained
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Cultural Transformations: Nigerian Women Leading Public Relations


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Author:   Ana Adi (Quadriga University of Applied Sciences, Germany) ,  Tolulope Olorundero
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.240kg
ISBN:  

9781032542997


ISBN 10:   1032542993
Pages:   106
Publication Date:   22 May 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction 1. Nigerian PR – the past and present 2. Women and PR (gender roles, emotional labor and culture) 3. The current study (research questions, methodology, design) 4. From accidental pathways to wanting more from an exciting profession: Women’s lived experiences of working in Nigeria 5. Nigerian Women in PR: lived experience, similar experience 6. Reflecting on the Future of Women in Nigerian PR: Recommendations

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Author Information

Ana Adi is a professor of public relations and strategic communication and Vice-President for Research and Internationalization at Quadriga University of Applied Sciences in Berlin. A proponent of metamodernism in PR, her research and teaching examine how diverse stakeholder perspectives shape communication and strategic decision-making and how AI can support both. She has led and contributed to international research on global PR practices and the future of communication (see PR2025 and The Future of PR/Comms and their Social Impact). She also hosts the Women in PR podcast and chairs the jury for the Digital Communication Awards. Tolulope Olorundero is a global public relations and strategic communications consultant for brands and C-suites. She is the founder of Mosron Communications, a boutique consultancy serving clients across Africa, and Nigerian Women in Public Relations, which advocates for and provides growth resources to Nigerian female PR professionals. Tolulope is also the Convener of Experiencing Public Relations, an annual conference that celebrates competent leaders in developing markets by providing a global platform to amplify their work, elevates business results by leveraging storytelling to discuss relevant case studies, and recognizes investment in public relations by forward-thinking organizations and executives.

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