Basic Guide to Cultural Tourism Marketing: Practice Cultural Management
Author:   Andrea Hausmann ,  Sarah Schuhbauer
Publisher:   Springer
Edition:   1st ed. 2023
ISBN:  

9783658399733


Pages:   48
Publication Date:   02 March 2023
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Basic Guide to Cultural Tourism Marketing: Practice Cultural Management


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Author:   Andrea Hausmann ,  Sarah Schuhbauer
Publisher:   Springer
Imprint:   Springer
Edition:   1st ed. 2023
Weight:   0.094kg
ISBN:  

9783658399733


ISBN 10:   3658399732
Pages:   48
Publication Date:   02 March 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

Concept, characteristics and planning process of cultural tourism marketing.- Marketing strategies: segmentation, branding, digitalization and collaborations.- Marketing mix in cultural tourism marketing.- Role of staff in service quality.

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Author Information

Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.

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