Overview

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: New content on increasingly relevant topics including sustainability, climate change, the threat of de-globalization, overtourism and social media. New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges. New international case studies and tried-and-tested assignment exercises have been added to every chapter. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

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9780367229016

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Reviews

'As they have done throughout their careers, Hilary du Cros and Bob McKercher once again help us think more clearly about cultural tourism. This well-written book provides coverage of a number of important issues in the field, captures its complexities and speaks to a broad audience of policymakers, administrators, students and teachers, who will find much to stimulate their thinking in this book.' Dr. Vicky Katsoni, President of the International Association of Cultural and Digital Tourism (IACuDiT), Assoc. Professor, University of West Attica, Greece 'Cultural Tourism is essential reading for those involved in tourism and cultural heritage management, providing important new insights on visitor management, how to produce successful tourism products and how to evaluate products with the potential to deliver quality experiences.' Prof. Claire Smith, Flinders University, South Australia

'As they have done throughout their careers, Hilary du Cros and Bob McKercher once again help us think more clearly about cultural tourism. This well-written book provides coverage of a number of important issues in the field, captures its complexities and speaks to a broad audience of policymakers, administrators, students and teachers, who will find much to stimulate their thinking in this book.' Dr. Vicky Katsoni, President of the International Association of Cultural and Digital Tourism (IACuDiT), Assoc. Professor, University of West Attica, Greece 'Cultural Tourism is essential reading for those involved in tourism and cultural heritage management providing important new insights on visitor management, how to produce successful tourism products and how to evaluate products with the potential to deliver quality experiences.' Prof. Claire Smith, Flinders University, South Australia

'As she has done throughout her career, Hilary du Cros once again helps us think more clearly about cultural tourism. This well-written book provides coverage of a number of important issues in the field, captures its complexities and speaks to a broad audience of policymakers, administrators, students and teachers, who will find much to stimulate their thinking in this book.' Dr. Vicky Katsoni, President of the International Association of Cultural and Digital Tourism (IACuDiT), Assoc. Professor, University of West Attica, Greece 'Cultural Tourism is essential reading for those involved in tourism and cultural heritage management providing important new insights on visitor management, how to produce successful tourism products and how to evaluate products with the potential to deliver quality experiences.' Prof. Claire Smith, Flinders University, South Australia

Author Information

Hilary du Cros is an Honorary Research Fellow, University of New Brunswick, Canada. She has a unique perspective on tourism, heritage and arts management after 35 years as an academic and consultant in the Asia-Pacific Region. Books include The Arts and Events with Lee Jolliffe (2014) and Cultural Heritage Management in China with Y.S.F. Lee (2009). Bob McKercher is a Professor of Tourism at The Hong Kong Polytechnic University. He has wide-ranging research interests focused around special interest tourism markets, product development and consumer behavior. He received his PhD from the University of Melbourne in Australia, a Master's degree from Carleton University in Ottawa, Canada, and his undergraduate degree from York University in Toronto, Canada. Prior to entering academia, he worked in a variety of operational and advocacy positions in the Canadian tourism industry.

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