Overview

The fifth edition of Cultural Anthropology: Global Forces, Local Lives offers a clear and readable introduction to the field of cultural anthropology, with a special focus on how digital technologies and social media function as prime global forces that are nevertheless used, adapted, transformed, or ignored by people in their everyday local lives. This thoroughly modern textbook challenges traditional views of anthropology by positioning it as uniquely qualified to analyze our tech-enhanced social world, exploring the ""myth and mess"" of digital life through ethnographic case studies spanning diverse global contexts. This updated fifth edition offers significant enhancements including a new chapter on applied anthropology, expanded coverage of gender studies, four new extended case studies, and fresh ethnographic examples featuring digital phenomena like Facebook in Turkey, hashtag activism, and COVID-19 responses in Bhutan. Cultural Anthropology: Global Forces, Local Lives is ideal for undergraduate students in anthropology and related social sciences, as well as researchers interested in the cultural dimensions of technology, globalization, and contemporary social movements.

Full Product Details

9781041009160

Table of Contents

Reviews

Praise for previous editions ""Cultural Anthropology stands apart from other textbooks and is a truly unique option for introductory anthropology classes. Eller’s use of language is concise and accessible to the entry-level student. More importantly, the text offers a refreshingly clear focus on the relationship between culture, power and the central social issues of the world."" - Andrew Nelson, University of North Texas, USA ""I have repeatedly returned to Eller for his ability to make difficult subjects accessible without condescension or dilution. This very good introduction is well written and hits all the marks of four field anthropology (and beyond) while never losing the important focus of culture and the human experience."" - Anjana Mebane-Cruz, Farmingdale State College, SUNY, USA ""I would definitely recommend this text to students … it is simply excellent"" - Peter Collins, Durham University, UK ""This textbook will undoubtedly prove invaluable to anthropology students, orientating them into the extensive world of contemporary anthropology. Of particular note is the clarity with which anthropology is presented as offering indispensable insights into the globalized world, whilst not shying away from addressing global political and economic concerns."" - Hannah Rumble, University of Exeter, UK ""Finally, an introductory textbook with real substance. Eller’s thoughtful account takes his readers seriously, providing them with a no-nonsense rendition of cultural anthropology, both past and present. This book does true justice to our discipline."" - John T. Friedman, University College Roosevelt Academy/Utrecht University, the Netherlands

Praise for previous editions ""Cultural Anthropology stands apart from other textbooks and is a truly unique option for introductory anthropology classes. Eller’s use of language is concise and accessible to the entry-level student. More importantly, the text offers a refreshingly clear focus on the relationship between culture, power and the central social issues of the world."" Andrew Nelson, University of North Texas, USA ""I have repeatedly returned to Eller for his ability to make difficult subjects accessible without condescension or dilution. This very good introduction is well written and hits all the marks of four field anthropology (and beyond) while never losing the important focus of culture and the human experience."" Anjana Mebane-Cruz, Farmingdale State College, SUNY, USA ""I would definitely recommend this text to students … it is simply excellent"" Peter Collins, Durham University, UK ""This textbook will undoubtedly prove invaluable to anthropology students, orientating them into the extensive world of contemporary anthropology. Of particular note is the clarity with which anthropology is presented as offering indispensable insights into the globalized world, whilst not shying away from addressing global political and economic concerns."" Hannah Rumble, University of Exeter, UK ""Finally, an introductory textbook with real substance. Eller’s thoughtful account takes his readers seriously, providing them with a no-nonsense rendition of cultural anthropology, both past and present. This book does true justice to our discipline."" John T. Friedman, University College Roosevelt Academy/Utrecht University, the Netherlands

Author Information

Jack David Eller is Distinguished Professor of Anthropology with Woxsen University in Hyderabad, India. An experienced teacher and author, his other books for Routledge include Introducing Anthropology of Religion (second edition, 2014), Cultural Anthropology: 101 (2015), Culture and Diversity in the United States (2015), Social Science and Historical Perspectives (2016), and Psychological Anthropology for the 21st Century (2018).

Tab Content 6

Countries Available