Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats
Author:   Xuehua Wang
Publisher:   Springer Verlag, Singapore
Edition:   2023 ed.
ISBN:  

9789819961856


Pages:   244
Publication Date:   05 October 2024
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats


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Author:   Xuehua Wang
Publisher:   Springer Verlag, Singapore
Imprint:   Springer Verlag, Singapore
Edition:   2023 ed.
ISBN:  

9789819961856


ISBN 10:   9819961858
Pages:   244
Publication Date:   05 October 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Xuehua Wang is Associate Professor of Marketing at School of Economics and Management, Tongji University, Shanghai, China. She received her Ph.D. from City University of Hong Kong, Hong Kong, China. Her research area is consumer behavior. Her research has been published in academic journals including Journal of Marketing Research, Journal of Service Research, Journal Business Research, Psychology & Marketing, and International Marketing Review, among others.

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