Overview

An exploration of the concept of cultivation, as conducted on both the land and the body, which expands our understanding of it as practice, aesthetic, and ideology In this book, Jeffrey Hoelle traces the imprint of cultivation across the naturally growing covers of the land and body—plants and hair. The book builds from research in the agricultural fields and cattle pastures at the edge of the Amazon rainforest to domestic landscapes and hair salons and shops in the frontier cities of Brazil and beyond. In spaces where the tangled forest once stood, clean pastures and ordered rows of crops now sit on properties with geometric edges. From rural spaces to immaculate lawns and cemeteries in the city, the imprint leads to the body, where hair, like plant growth, is cut, trimmed, and otherwise managed. Seemingly separate domains of agriculture, landscaping, and personal grooming are governed by a similar aesthetic of control. This unique pairing of land and body expands our understanding of cultivation as a practice and as an ideology that operates in frontier Amazonia—but also closer to home, influencing how we conceptualize and interpret the covers that grow on and around us, and our imagined relations with nature in the future. Hoelle argues that we must understand this system of thought and the overlooked role it plays in environmental destruction and social inequality.

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9780300272864

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Reviews

“Jeffrey Hoelle has rigorously united aesthetics, race, identity, and ecology in a deep study of the Amazon, showing how moral judgment and environmental outlook are regimented by histories of settlement, colonialism and development, whether in the way people hew their forests or cut their hair. This page-turning, eye-opening book reveals the deep-rooted political ecologies residing within us all.”—Paul Robbins, author of Political Ecology: A Critical Introduction “Exploring the fertile analogy between plants and hair and tracing how both are managed and evaluated through the pervasive ideology and practices of cultivation, Hoelle offers an original and inspiring contribution to the literature on Amazonia, anthropology, environment and hair.”—Emma Tarlo, author of Entanglement: The Secret Lives of Hair

“Jeffrey Hoelle has rigorously united aesthetics, race, identity, and ecology in a deep study of the Amazon, showing how moral judgment and environmental outlook are regimented by histories of settlement, colonialism, and development, whether in the way people hew their forests or cut their hair. This page-turning, eye-opening book reveals the deep-rooted political ecologies residing within us all.”—Paul Robbins, author of Political Ecology: A Critical Introduction “Exploring the fertile analogy between plants and hair and tracing how both are managed and evaluated through the pervasive ideology and practices of cultivation, Hoelle offers an original and inspiring contribution to the literature on Amazonia, anthropology, environment, and hair.”—Emma Tarlo, author of Entanglement: The Secret Lives of Hair

Author Information

Jeffrey Hoelle is professor of anthropology at the University of California, Santa Barbara. He is the author of Rainforest Cowboys: The Rise of Ranching and Cattle Culture in Western Amazonia. He lives in Goleta, CA.

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