Crystallizing Public Opinion
Author:   Edward Bernays
Publisher:   Independently Published
ISBN:  

9781096559092


Pages:   112
Publication Date:   02 May 2019
Format:   Paperback
Availability:   Available To Order   Availability explained
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Crystallizing Public Opinion


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Overview

In Crystallizing Public Opinion, Edward Bernays helped to create the fundamental concepts of public relations. Topics he discusses include: - The roles of a public relations counsel and their importance to organizations. - Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit. - Identifying the best time and medium to communicate with certain groups of people. - How to determine what information to deliver.

Full Product Details

Author:   Edward Bernays
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 15.60cm , Height: 0.60cm , Length: 23.40cm
Weight:   0.168kg
ISBN:  

9781096559092


ISBN 10:   1096559099
Pages:   112
Publication Date:   02 May 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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