Overview

Is it just a passing fad that will go down in history books as the biggest and longest lasting tulip festival in history? A major Ponzi scheme perhaps? No one wants to be the last holder of the bag, to be certain. And to it, they mean no one wants to hold something that is worth nothing. If that is the case, there is a lot that needs to be reconciled when the first pizza sold for 10,000 Bitcoin which was just enough to pay for it back then but when converted to today's terms, that would mean more than US$450m as of 1 March 2021. To top it off, if it is worth nothing, will criminals of the underworld use it for transacting illegal goods like drugs and weapons? Bitcoin, being the progenitor of this new global currency space, has captured the attention of the world with its rise to prominence, especially during the COVID-19 pandemic, when its price soared more than 500%. Ethereum and other altcoins followed and some even gained greater momentum than Bitcoin during the first four months of 2021. Authored by co-founder of leading global communications powerhouse SYL+JAS (www.sylnjas.com) and backed by extensive academic research as well as practitioners' insights into the world of cryptocurrencies, this book will be a gem in helping you navigate through the complexities of this brave new world. Follow through the journey, the rise and the end game of cryptocurrencies as the financial rails of the new economy begins to kick into the social consciousness and order of our day. Learn how the early adopters are now participating in taking the system to a newer phase and how this is just the beginning of a new order that will now hollow out various revenue streams from traditional financial institutions. CONTENTS The birth of Bitcoin The rise to prominence Bitcoin vs Rest of Crypto? - Picking winners Hedging and diversifying investment portfolios using cryptocurrencies Beyond cryptocurrencies - the real deal lies in the blockchain End-goal ---- Readership Investors, Finance professionals, Researchers and students in finance, general public.

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